Telemedicine service
- #product management
- #business requirements document
- #project management
- #acceptance
Business goals
B2C project, a services marketplace, going from scratch to product design to software development to market penetration strategy implementation
Create a fully functional marketplace — a SaaS platform, marketplace for medical clinics.
Intraprenership – product vision, creating a team, developing product, market penetration.
Solutions
We don’t have such an expertise in house that’s why we brought in a person, who had 15 years of experience as a Chief Medical Officer both in private and public healthcare
- Development of a competitive strategy, business model, requirements and MVP.
- Technical design by Agile with more than 300 user stories. UI/UX prototyping.
- Phasing software development.
- Daily managing multi- expertise project teams of designers, software engineers and lawyers.
Value delivered
Project delivered on time and within a budget and later was introduced to the market.
Implementation details
- 3 months sub-project for competitive landscape research and identifying market niches and competitive advantages of newly created business,
- staging software development for MVP and other phases by making priorities of software features to align development with market penetration strategy,
- creating software technical design with Business Requirements Document consisting of Customer Journey Map, 24 User Scenarios of 200 User Stories along with Acceptance criteria,
- assembling a project team – Marketing, CTO, Subject Matter Expert and Back Office,
- managing software development with a budget of 12’000 hours using outsourced engineering force,
- introducing the project to the market in accordance with a predesigned strategy.